Next Steps
Roadmap
Further Research Questions
Business Processes
- How would a merchant serve customers both using and non-using Continuous Authentication in a store?
- What would it take for a merchant to be willing to share transaction (SKU level) data with MasterCard?
- What (out of current workflows) would merchants lose by switching to a Continuous Authentication system?
Merchant adoption
- What are some necessary steps to get oneboard? What’s the adoption cost?
- Where is the data stored? What do merchants need to know about the data?
More on the customer’s side
- How to design for shared accounts?
- Can customers choose their own type of factor?
Accessibility
- Are differently-abled individuals impacted negatively by Continuous Authentication?