03.Mastercard Instant Onboarding
04.Small Merchant Checkout
To piggyback off the lemonade stand, we broadened our reach into a number of different interactions that could identify a customer at a point-of-sale in a store. We simulated a cafe setting with 5 different types of interactions to test. Long story short - credit cards are actually really convenient!
07.Bank App Onboarding
While still investigating merchant adoption and integrations, we tested a number of options using a Pizza Hut mobile site. Onboarding was also tested here, that possibly users could learn about or opt-in while buying something online, but we quickly realized, people only want to finish buying the item at hand, and don't care about much else other than getting through the checkout process.